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RidersDeal was founded in 2012 by German and Oz. The platform RidersDeal originated from the original idea of a “community buy for horse gear.” Since then, we have evolved and are proud to say that we are Germany’s leading deal platform for equestrians.
In addition to our daily highly attractive sales campaigns, we offer riders across the German-speaking region around 80,000 products from a wide variety of European equestrian brands and have built a huge community of hundreds of thousands of horse enthusiasts.
Behind RidersDeal is a highly motivated team of around 40 employees, all working to provide our members with the best deals. What unites us all is a love for riding and horses. This passion enables our purchasing team to secure amazing deals at top prices.
Our back office team, responsible for general organization and customer communication, works every day to answer questions promptly and provide support in all matters. Our logistics team rolls up their sleeves to ensure orders reach our customers quickly.
We also place great importance on making the shopping experience as enjoyable as possible for our members, which is why we are constantly evolving. But that’s not all — our own brand, RidersChoice, has become one of Germany’s most well-known equestrian brands, representing top quality at fair prices.
Want to get a feel for us? Check out our YouTube channel, where you can see many of our team members in action.